"Simply put, we used to think our brain was what it was — unchangeable, unalterable. We were stuck with what nature gave us. In actuality, our brains are like plastic. We can alter neurochemistry to change beliefs, thoughts processes, emotions, etc. You are the architect of your brain." (Robert Montenegro)
KEY TAKEAWAY: The brain is like plastic, flexible, moldable and ever-changing. Repeated and intentional action and attention can lead to new neural pathways, which eventually lead to new habits, a "redesigned mindset" and a new you. This is what we teach you at ReSet Studio: to use design and and the power of neuroplasticity to redesign your thinking.
One of the core concepts that influenced my work at ReSet is neuroplasticity. I remember my feeling when I first learned of it was of complete empowerment. Nature is on our side, as I always suspected, and the fact that it gave the brain the ability to re-arrange itself through life experiences, is a proof of that. This infographic is a great place to get a simple overview of neuroplasticity and its power. In a nutshell, neuroplasticity or brain plasticity refers to the brain's abillity to reorganize itself in response to inner and outer environmental conditions throughout life. Ken Wilber offers a great, and short explanation in this audio.
In one hand, you have design, which helps us uncover our most powerful "whys" and "whats" - and on the other, you have neuroplasticity, which gives us the ever-elusive yet most powerful "how". For example, here's a scenario: a client struggles to define herself as a leader, looking to find her "leader identity" but unsure where to start. Enter design and its many strategies and tools, to help her dig deep, uncover her values and design herself as a leader. Now, this newfound (or newly-designed) identity needs certain mindsets, certain habits, to support it, otherwise it won't stick. That's where neuroscience and neuroplasticity enters the process. Through very simple techniques for rewiring the brain, borrowed from neuroscience, she can create the conditions - inner and outer - to redesign her thinking to support this new powerful identity, for good.
About the Author
Hi. I am Laura Simão. I am the creator ReSet Studio, and the author of this blog. I am a developer or businesses and of people. I built my career in business development, design thinking and finance/investing. I also teach design thinking and business design at Parsons School of Design, in NYC. In my work I seek to empower people to redesign their thinking and ask better questions, to lead better lives and build better businesses. Ultimately, I want to give them superpowers. I am guided by the belief that the quality of our life, and of our world is not determined by the answers we give but by the questions we ask.
Hi, and welcome to the blog
It all starts with the question
Everyone is a Designer
The Power of Neuroplasticity